Salvatore Ferragamo announced the reopening of its totally renovated flagship retailer at the Mandarin Oriental Resort in Hong Kong, on 25 November 2013.
Situated in the center of some of the unique worldwide procuring areas, the Salvatore Ferragamo retailer in Hong Kong has change into a major landmark in the city because it first opened in 1986.
Following the renovation, the flagship retailer now spans a total surface area of roughly 350 square metres, showcasing the brand’s men’s and women’s collections in particular areas dedicated to the assorted product ranges: from shoes and bags to eyewear and fragrances, watches and silk, equipment, the men’s prepared-to-wear lines and jewellery.
The boutique’s interior is elegant and luxurious, in line with Ferragamo’s signature style, creating a refined, understated ambience with a decor that reflects the design concept for Salvatore Ferragamo shops around the globe. The furnishings, colours and structure of the space are perfectly balanced to welcome guests into an intimate ambiance that offers a modern procuring experience.
To mark the reopening of its Hong Kong historic flagship store after the renovation, Salvatore Ferragamo officially unveiled its “L’Icona Ferragamoventure in Better China, a web based initiative to have a good time and promote the rediscovery of the Vara, Ferragamo’s most well-known women’s shoe.
For the launch of “L’Icona Ferragamo in an evocative series of photographs, US based photographer Cedric Buchet has captured numerous moments in a day in the life of a handful of iconic girls, each carrying the Vara or Varina in her own private style. Visitors from Greater China will be capable of view the pictures on the Group’s website in a specific section devoted to the mission.