Salvatore Ferragamo Debuts ‘Ferragamo Signature Film’ With Ethan Peck
As a grand finale to its 100 Years in Hollywood campaign, Italian vogue home Salvatore Ferragamo is premiering a brand new brief film project, “the Ferragamo Signature Movie,” starring Ethan Peck, grandson of late Oscar-winning actor Gregory Peck (“To Kill a Mockingbird,” “Moby Dick”), and Elettra Wiedemann, daughter of Isabella Rossellini (“Joy,” “Blue Velvet”), Variety has completely realized.
The film — a fiery romance depicting the importance of the Gancio symbol to the model — will make its international debut tonight on the Gancio Studios occasion in New York Metropolis, where its premiere might be accompanied by the launch of a brand new Signature Assortment of eyewear and timepieces that equally celebrate the brand’s iconic Florentine image.
Ferragamo first ventured into the short movie world in 2013 with the debut of “Walking Stories,” a romantic comedy informed over eight episodes, directed by Luca Guadagnino (“I Am Love,” with Tilda Swinton) and starring Lauren Hutton. The love story unfolded across Los Angeles (the place Ferragamo built a starry business), Shanghai (where the brand was increasing) and Florence (the brand’s headquarters). Peck starred in Ferragamo’s subsequent brief film endeavor, “Coming Dwelling to Hollywood,” which debuted in September.
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“I assume we discovered there’s an important chemistry between us,” says Peck, who was honored to re-crew with the historic vogue home. “The Ferragamo model has maintained a luxurious esthetic all these years, remained very elegant, and these are qualities I’d like to carry by way of my own profession.” What form of character does he play “The film highlights a couple of Italian archetypes, characters one might see passing by way of the countryside or Milan alike. I play a man who admires magnificence, and in doing so, illicits some jealousy from the woman he’s with.”
That girl is performed by Wiedemann — who has additionally collaborated with the model over time, and wanted to partake in the new film resulting from the way it was conceptualized and shot. “The quick not solely communicates Ferragamo’s elegance and glamour,” she says, “but additionally conveys a sense of humor and enjoyable, that are the very qualities that make the Ferragamo household and their model so irresistible.”
These young actors had been chosen for a particular motive. “Ethan and Elettra signify Ferragamo’s legacy in Hollywood and the way that heritage has evolved right now, with a playful nod to the salvatore ferragamo price wallet Gancio signature, connecting with the digital age,” says Ferragamo artistic director Massimiliano Giornetti, who’d elaborated on the original founder’s relationship with showbiz at the reopening of the flagship Rodeo Drive store in September.