Salvatore Ferragamo Fights Fakes
Salvatore Ferragamo is constant its anti-counterfeiting efforts, that are particularly focused on China and the online.
The corporate stated that in 2015 it intercepted and blocked 91,000 on-line advertisements for counterfeit products. In addition, 140 domain names and illegal Websites, mainly managed by Chinese language people, were recovered or cancelled.
“In 2015, we further expanded the variety of e-commerce sites that we monitor,” stated Ferragamo Group chairman Ferruccio Ferragamo. “On the Chinese market, we’ve continued and ramped up our offline checks, focusing on commerce festivals and resellers particularly.” Ferragamo added that the corporate had additionally accomplished the official course of for recognition as a well-known brand in China, a key law enforcement software, which will assist the company saving money and time in the counterfeit battle.
Beginning with the pre-fall 2014 collection, the corporate has been inserting microchips into the women’s sneakers, guaranteeing product authenticity, as well as the possibility to trace products. If you adored this article so you would like to collect more info about Via_Montenapoleone please visit our own webpage. The model additionally prolonged using the microchip to men’s shoes with the Cruise 2015 collection, while this has been inserted in women’s small leather-based goods, luggage and bags with the fall 2015 range.
An additional success in Salvatore Ferragamo’s measures against fakes was the seizure and destruction of more than 12,500 counterfeit salvatore ferragamo new revival wallet merchandise. The Chinese language customs authorities confiscated greater than 12,400 pretend goods leaving the nation and seized in excess of 34,000 counterfeit merchandise in 2015. The estimated value of the goods exceeds $17 million. Belts accounted 60 % of the seized merchandise.