Situated in Florence, on the basement of Palazzo Spini Feroni, Via Tornabuoni n. 2, the museum was opened to the public in 1995 by the Ferragamo family, in an effort as an example Ferragamo’s artistic qualities and the vital role he performed within the historical past of shoe design and worldwide style.
Apart from photographs, patents, sketches, books, magazines and wooden lasts of various famous ft, the museum boasts a group of draws 10,000 models designed by Ferragamo from the top of the 1920’s till 1960, the yr of his loss of life. The sneakers, displayed on a biennial rotation, are chosen every time in accordance with specific themes that deal with new points and allow for brand new fields of inquiry. The shoes, all works of refined craftsmanship, their design and supplies, unveil the thoughts of an artist who was all the time in contact with the cultural mood of the time. Salvatore usually looked for and located concepts, inspiration and collaboration from the main artists of his day. Equally, the museum arranges exhibitions of its own historic collection with the participation of contemporary artists, and promotes and hosts exhibitions and events linked to artwork and tradition.
The Primo Premio Guggenheim Impresa & Cultura (The Guggenheim First Prize for Business and Tradition) for 1999 was awarded to Salvatore Ferragamo for its decision to spend money on culture and subsequently employ it as a communication strategy for the corporate.
Salvatore Ferragamo was born in 1898 in Bonito, near Naples, the eleventh of 14 children. After making his first pair of shoes at age 9, for his sisters to put on on their affirmation, young Salvatore decided that he had found his calling. He always had a ardour for sneakers. After finding out shoemaking in Naples for a year, Ferragamo opened a small store primarily based in his guardian’s house. In 1914, he emigrated to Boston, the place one in all his brothers worked in a cowboy boot factory. After a short stint on the factory, Ferragamo convinced his brothers to move to California, first Santa Barbara Čile then Hollywood. It was here that Ferragamo found success, initially opening a shop for restore and made-to-measure footwear, which soon grew to become prized objects amongst celebrities of the day, resulting in an extended interval of designing footwear for the cinema. However, his thriving repute as ‘Shoemaker to the Stars’ only partially satisfied him. He couldn’t fathom why his footwear pleased the eye yet damage the foot, so he proceeded to study anatomy on the College of Southern California.
After spending thirteen years in the United States, Ferragamo returned to Italy in 1927, this time settling in Florence. In Florence, he began to trend sneakers for the wealthiest and most powerful ladies of the century.
Palazzo Spini Feroni is a Medieval palace, constructed by Geri Spini, a rich service provider and banker to Pope Boniface VIII, in 1289. Over the centuries it modified fingers a number of instances, from the Spinis to the Guasconis and then to the Bagnano and Feroni families. In 1846 the palazzo was acquired by the city of Florence and from 1860 to 1870 when Florence was the capital of Italy, it was the seat of the town Council. In 1881 it was bought to the Cassa di Risparmio and got here below private ownership when Salvatore Ferragamo purchased it in 1938 because the headquarters of the company and his own workshop. The constructing was restored in 2000 and now proudly exhibits its masterpieces of seventeenth and eighteenth century Fiorentine art, together with frescoes by Bernardino Poccetti in the chapel. The lower, or basement level, the place the museum is situated bears witness to the constructing’s Medieval originals. Over the centuries it had been used for a lot of purposes and within the early twentieth century it was dwelling to considered one of the town’s most famous antiques galleries.