Salvatore Ferragamo Fetes Centennial With Demi Moore, Frida Pinto
Salvatore Ferragamo celebrated the a hundredth anniversary of its founder arriving in Hollywood by welcoming a bevy of stars to its newly redesigned Rodeo Drive flagship on Wednesday evening. “Mamma mia, that seems so long ago,” stated Salvatore’s daughter Fulvia Visconti Ferragamo. “Of course we love this city and the reference to actors and actresses.” That bond was obvious from the turnout, which included Demi Moore and daughters Scout and Tallulah, Freida Pinto, Camilla Belle, Kiernan Shipka, Kelly Lynch, Cody Horn, Hopper Penn, Ethan Peck, Armie Hammer, Andy Garcia and daughter Dominik Garcia-Lorido.
“It’s humorous as a result of proper earlier than I acquired the invitation to this occasion I watched ‘Gentlemen Prefer Blondes’ and ‘How to Marry a Millionaire’ and it was all Marilyn Monroe. It’s so trippy as a result of I simply watched these movies and now it’s manifested in this retailer,” stated Cody Horn, referring to a pair of Monroe’s crocodile Ferragamo pumps on show inside one of the Art Deco-type salvatore ferragamo incanto dream wizaz vitrines. Horn, like a number of different actresses, was additionally enjoying the vintage vibe of her shade-blocked knit gown and footwear.
“Yeah, the sneakers are rad,” stated Kiernan Shipka. “They add to the Art Deco-ness of the whole deal.” Whereas Horn enjoyed the Burning Man festival the earlier week, calling it “a cultural phenomenon, just like the Woodstock of this technology,” Shipka began taking faculty programs. “I’m also going to the Toronto Movie Festival on Friday,” she said (for her movie “February” with Emma Roberts) “then to New York Trend Week.” Clearly, she’s not your typical school pupil.
Nor is Eire Baldwin, who’s studying cinematography at the brand new York Movie Academy. “I obtained to go to Cannes this summer with my dad [Alec Baldwin] and I’m starting to audition for performing roles. We’d like more women in film and I’m so keen about it.”
Elsewhere in the vast, multiroom boutique, Moore and her daughters checked their makeup in one of many lots of of mirrors earlier than posing for pictures. Managing to look cool in a flooring-length Ferragamo wool wrap despite exterior temps in the high 90s, Moore shrugged “there’s air conditioning inside.” “They had all these cool-weather clothes, which would have been perfect if it had been, like, 30 degrees cooler,” mentioned Tallulah Willis, in a leather-based and chiffon skirt.
“I’m from India so we’re supposed to be used to the heat, but that is unexpected,” stated Pinto.
A minimum of some things that night weren’t coincidental. Architect William Sofield stated, “I so imagine in paying tribute and keeping souls alive, so I actually tried to channel Mr. Ferragamo’s power on this retailer. And i used to live in Douglas Fairbanks and Mary Pickford’s old bungalow in Laurel Canyon and later discovered that Mr. Ferragamo was good associates with them and spent a variety of time there.
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