Consistent with Its Historic Values
Salvatore Ferragamo embodies a mixture of the longstanding, expert craftsmanship and inventive tradition typical of Made in Italy goods. These are the factors of excellence that assist that brand, and which have, over time, evolved in line with its origins. Quality, contemporary elegance and innovation are the hallmarks of every Salvatore Ferragamo product and, along with a tradition of fine craftsmanship, create the value and authenticity for which the model is universally recognised. The Group is continually dedicated to consolidating and growing the worth of its brand over time. In line with its historical values, Salvatore Ferragamo upholds top quality requirements for its merchandise and distribution processes, by investing in research, product innovation and IT technologies to support its enterprise. Salvatore Ferragamo has at all times been forward of its time. The model’s founder was not just a pioneer in terms of his creativity – the design and idea of lots of the footwear he created still exemplify modernity – but also in terms of the progressive materials he used (he was the primary to use cork, nylon fishing line and cellophane, straw and numerous other modest materials to make sneakers that became cult objects) and the way perceived the shut tie between vogue and fi lm (he was already designing the primary shoes for huge Hollywood productions in 1920), in addition to the best way he focused his research to greatest obtain a mix of shape, fi t and comfort in a shoe, leading him to file over 350 patents. The company was additionally at the forefront of distribution and growth on international markets, changing into one in all the first Italian brands to succeed in out to the world, as it was already exporting to the US in the 1950s and to Japan by the tip of the 1970s, and it opened the first Ferragamo model retailer in China almost twenty years ago, salvatore ferragamo bag vintage in 1994. Right this moment, roughly ninety% of Ferragamo Group turnover is generated abroad. This pioneer spirit and worldwide vocation are trademarks of the company and, in terms of distribution, have enabled it to construct a widespread community of shops, whereas pursuing nicely-balanced geographical diversification, profiting from this distinct pioneer approach on emerging markets. Salvatore Ferragamo is now current in over 90 international locations around the world, with 606 exclusive Ferragamo brand stores. The first goal of its distribution strategy is model management, as it’s positioned at the high finish of the salvatore ferragamo bag vintage luxurious section, to uphold the brand’s historical values and always ensure excellent customer service.