Salvatore Ferragamo’s a hundred Years In Hollywood
Celebs headed to the iconic brand’s just lately renovated Rodeo Drive store Wednesday night to have a good time the anniversary of Salvatore Ferragamo’s arrival in the town of Angels.
Celebrating one hundred years since Salvatore Ferragamo himself landed in Los Angeles to make shoes for actresses like Marilyn Monroe, Audrey Hepburn and Rita Hayworth, the brand’s Rodeo Drive store opened its doors on Wednesday night time with a celeb-laden cocktail event. Highlighting a whole retailer overhaul pioneered by architect William Sofield, the placement now showcases men’s and women’s prepared-to-wear, shoes and luggage ensconced in luxurious salons, providing loads of privacy for A-list buyers.
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Demi Moore (with daughters Tallulah and Scout Willis in tow), Freida Pinto, Camilla Belle, Kiernan Shipka, Angela Lindvall and Cody Horn had been just some of the stars who stopped by to offer their congratulations to leather-based product director James Ferragamo, artistic director Massimiliano Giornetti, CEO Michele Norsa and Fulvia Ferragamo.
James summed up the night: “For us, Hollywood is where all of it Divat started. It was necessary for my grandfather to create distinctive shoes for films and celebrities who became his shoppers. This is the perfect location to create something different than all the other shops. We really curated all of the completely different detailing and supplies ferragamo spring 2013 shoes like the wood and marble. Attention to detail is what Ferragamo is all about.”
Belle, sporting a dramatic eye-shadow look and clad head-to-toe in Ferragamo from the fall 2015 assortment, gushed concerning the model. “I have a very long and lovely relationship with Ferragamo and Massimiliano, and i always want to have the ability to assist when i can. It’s simply an iconic brand, an iconic house with the ferragamo spring 2013 shoes household still behind it, and I’m so joyful to be here.”
While Moore shortly was whisked into the back of the store by BFF Eric Buterbaugh (who was hosting an intimate dinner for the Ferragamos and a few select visitors after the event), Shipka caught up with Rumer and Tallulah Willis, who had been making an attempt on a pair of fur-trimmed platform sandals. Rumer and Tallulah gushed about how much they admired Shipka, who gave us her ideas on the model: “They stay so traditional, yet nonetheless so modern and distinctive and edgy at the same time.