In line with Its Historic Values
Salvatore Ferragamo embodies a combination of the longstanding, professional craftsmanship and inventive tradition typical of Made in Italy goods. These are the factors of excellence that help that brand, and which have, over time, developed in step with its origins. Quality, contemporary elegance and innovation are the hallmarks of each Salvatore Ferragamo product and, together with a tradition of fine craftsmanship, create the value and authenticity for which the brand is universally recognised. The Group is constantly dedicated to consolidating and developing the worth of its brand over time. In keeping with its historical values, Salvatore Ferragamo upholds top quality standards ferragamo sneakers gray miles for its products and distribution processes, by investing in analysis, product innovation and IT applied sciences to help its business. Salvatore Ferragamo has all the time been forward of ferragamo sneakers gray miles its time. The model’s founder was not only a pioneer by way of his creativity – the design and idea of many of the footwear he created still exemplify modernity – but additionally in terms of the innovative supplies he used (he was the first to make use of cork, nylon fishing line and cellophane, straw and countless other modest supplies to make shoes that became cult objects) and the best way perceived the shut tie between style and fi lm (he was already designing the first footwear for huge Hollywood productions in 1920), in addition to the way in which he centered his analysis to greatest achieve a mixture of form, fi t and comfort in a shoe, leading him to file over 350 patents. The company was additionally at the forefront of distribution and growth on international markets, changing into certainly one of the first Italian brands to achieve out to the world, because it was already exporting to the US in the 1950s and to Japan by the top of the 1970s, and it opened the first Ferragamo model retailer in China practically twenty years in the past, in 1994. Right this moment, roughly 90% of Ferragamo Group turnover is generated abroad. This pioneer spirit and worldwide vocation are trademarks of the company and, when it comes to distribution, have enabled it to construct a widespread network of shops, while pursuing well-balanced geographical diversification, making the most of this distinct pioneer strategy on emerging markets. Salvatore Ferragamo is now present in over 90 countries around the globe, with 606 exclusive Ferragamo model shops. The primary purpose of its distribution strategy is model management, as it is positioned on the excessive finish of the luxury section, to uphold the brand’s historic values and at all times guarantee wonderful customer service.
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