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In step with Its Historic Values

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Salvatore Ferragamo embodies a mixture of the longstanding, skilled craftsmanship and artistic tradition typical of Made in Italy goods. These are the components of excellence that assist that brand, and which have, over time, developed in line with its origins. Quality, contemporary elegance and innovation are the hallmarks of every Salvatore Ferragamo product and, along with a tradition of fantastic craftsmanship, create the value and authenticity for which the model is universally recognised. The Group is consistently dedicated to consolidating and developing the value of its brand over time. In line with its historic values, Salvatore Ferragamo upholds prime quality standards for its merchandise and distribution processes, by investing in research, product innovation and IT technologies to assist its enterprise. Salvatore Ferragamo has always been forward of its time. The model’s founder was not only a pioneer when it comes to his creativity – the design and idea of many of the sneakers he created nonetheless exemplify modernity – but additionally in terms of the modern supplies he used (he was the first to use cork, nylon fishing line and cellophane, straw and numerous different modest supplies to make sneakers that became cult objects) and the way in which perceived the shut tie between fashion and fi lm (he was already designing the first footwear for huge Hollywood productions in 1920), as well as the best way he focused his research to best achieve a mixture of shape, fi t and comfort in a shoe, main him to file over 350 patents. The corporate was additionally on the forefront of distribution and enlargement on worldwide markets, turning into certainly one of the first Italian brands to achieve out to the world, as it was already exporting to the US in the 1950s and to Japan by the top of the 1970s, and it opened the primary Ferragamo brand store in China practically twenty years ago, in 1994. Today, roughly ninety% of Ferragamo Group turnover is generated abroad. This ferragamo red flat shoes pioneer spirit and international vocation are trademarks of the corporate and, in terms of distribution, have enabled it to build a widespread network of stores, while pursuing effectively-balanced geographical diversification, benefiting from this distinct pioneer method on emerging markets. Salvatore Ferragamo is now current in over ninety nations world wide, with 606 unique Ferragamo model shops. The primary goal ferragamo red flat shoes of its distribution technique is model control, as it’s positioned at the excessive finish of the luxurious section, to uphold the brand’s historic values and at all times guarantee wonderful customer service.

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