Ferragamo Uomo Fragrance Launch
A fragrance launch occasion might be a fairly tepid, run-of-the-mill affair in New York, however final night’s Salvatore Ferragamo shingdig for its new men’s fragrance, Uomo, was anything however. Held at Rose Bar inside the Gramercy Park Lodge, the get together was thrown as a traditional Italian aperitivo, full with handed prosciutto with melon, fried artichokes, and plenty of cannoli.
On display was not solely a lavish array from the genius florists from Putnam & Putnam, but also the brand new Uomo marketing campaign video starring actor Ben Barnes. Rose Bar is a comfy, decadent area, and these elements only helped make it really feel all the extra particular. The brand did a stellar job of bringing collectively a lively group for the affair, as effectively. There have been the party fixtures we know and love—Leigh Lezark, Julia Restoin-Roitfeld, Hilary Rhoda, and RJ King amongst them—but it was a handful of lesser-seen faces in the room that stood out, like Tictail cofounder Carl Waldekranz, Grace Kelly’s granddaughter Jazmin Grace Grimaldi, Boyhood star Ellar Coltrane, and singer-songwriter Ian Mellencamp. “I might have a few shows arising, so we’ll see,” Mellencamp told us. “But I’m principally excited to be again within the studio engaged on new music.”
This was not the first and will certainly not be the last fashion celebration at Rose Bar. However for some motive, this was a very memorable combine of individuals. Seeing Susan Sarandon dance within the nook whereas her son Miles Robbins deejayed was a sight we won’t soon overlook. However the very best a part of the night came whereas standing in the foyer, watching visitors collect ferragamo red and black sneakers their Uomo reward luggage and file out onto Lexington Avenue. It was then that we overheard one partygoer say: “Did ferragamo red and black sneakers you smell the fragrance yet