Salvatore Ferragamo Debuts ‘Ferragamo Signature Film’ With Ethan Peck
As a grand finale to its one hundred Years in Hollywood campaign, Italian fashion house Salvatore Ferragamo is premiering a brand new short film venture, “the Ferragamo Signature Movie,” starring Ethan Peck, grandson of late Oscar-successful actor Gregory Peck (“To Kill a Mockingbird,” “Moby Dick”), and Elettra Wiedemann, daughter of Isabella Rossellini (“Joy,” “Blue Velvet”), Selection has solely realized.
The movie — a fiery romance depicting the significance of the Gancio symbol to the brand — will make its world debut tonight on the Gancio Studios occasion in New York City, where its premiere shall be accompanied by the launch of a brand new Signature Assortment of eyewear and timepieces ferragamo prescription frames that equally have a good time the brand’s iconic Florentine symbol.
Ferragamo first ventured into the brief film world in 2013 with the debut ferragamo prescription frames of “Walking Stories,” a romantic comedy instructed over eight episodes, directed by Luca Guadagnino (“I Am Love,” with Tilda Swinton) and starring Lauren Hutton. The love story unfolded throughout Los Angeles (the place Ferragamo built a starry business), Shanghai (the place the brand was expanding) and Florence (the brand’s headquarters). Peck starred in Ferragamo’s subsequent quick film endeavor, “Coming Residence to Hollywood,” which debuted in September.
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“I suppose we discovered there’s a fantastic chemistry between us,” says Peck, who was honored to re-staff with the historic fashion house. “The Ferragamo brand has maintained a luxurious esthetic all these years, remained very elegant, and these are qualities I’d like to carry via my very own career.” What kind of character does he play “The movie highlights a couple of Italian archetypes, characters one may see passing via the countryside or Milan alike. I play a man who admires beauty, and in doing so, illicits some jealousy from the woman he is with.”
That girl is played by Wiedemann — who has additionally collaborated with the brand through the years, and wanted to partake in the brand new film as a consequence of the best way it was conceptualized and shot. “The brief not only communicates Ferragamo’s elegance and glamour,” she says, “but additionally conveys a way of humor and fun, that are the very qualities that make the Ferragamo household and their model so irresistible.”
These younger actors have been chosen for a particular purpose. “Ethan and Elettra symbolize Ferragamo’s legacy in Hollywood and the way that heritage has evolved today, with a playful nod to the Gancio signature, connecting with the digital age,” says Ferragamo inventive director Massimiliano Giornetti, who’d elaborated on the original founder’s relationship with showbiz on the reopening of the flagship Rodeo Drive retailer in September.