Meet The 88-yr-old Cobbler Who Rescues The Designer Stilettos Of Beverly Hills’ Elite
BEVERLY HILLS, Calif. (Reuters) – Arturo Azinian plucked a pair of Chanel pumps from a field filled with shoes, unfazed by the leather-based peeling off the interlocking Cs on the toes or the tarnished metallic heels.
“These have lots of miles on them, however they are going to be like new, for about $70,” mentioned Azinian, an 88-yr-previous Beverly Hills cobbler well-known for saving the fancy footwear of the elite within the ritzy 90210 zip code.
Just steps from boutique-lined Rodeo Drive sits the decidedly unglamorous Arturo’s Shoe Fixx, where the Argentine immigrant toils for 13 hours a day in a warren of whirring machines and shoes stacked ferragamo office white pages to the ceiling.
A pair of men’s Salvatore Ferragamo caramel lace-ups awaits restore, while brand new patent leather-based Jimmy Choos are getting some rubber reinforcements on the bottom to forestall slipping and wear-and-tear.
While handling sneakers price tons of and thousands of dollars, Azinian is completely clueless about the famous individuals to whom they belong.
“Not too long ago, I had to go to the house of an actress,” Azinian said.
“It was Jennifer Aniston,” chimed in grandson Ari Libaridian.
“She gave me sneakers to repair, but she additionally wanted to talk to me,” mentioned Azinian.
Italian fashion designer Donatella Versace once came in with a bunch of sandals, after which later despatched a limousine to have Azinian taken to her resort. Actress Nicole Kidman additionally requested a home name.
Arturo Azinian works in his shoe restore store in Beverly Hills, California April 24, 2015. Azinian is an 88-yr-outdated Beverly Hills cobbler well-known for saving the fancy footwear of the elite in the ritzy 90210 zip code. REUTERS/Mario Anzouni
Most actors, studio executives and Hollywood producers send their assistants to the store, although the likes of Orlando Bloom and Jodie Foster have come themselves. The designer retailers and upscale department shops down the street often inform customers to take their intractable shoe and handbag problems to Arturo’s for a repair.
Asked for particulars about his encounters with ferragamo office white pages celebrities, the unassuming Azinian laughed and stated, “I do not remember a thing. I hardly remember my title!”
77 YEARS IN Sneakers
Azinian did not choose the occupation, it was chosen for him, on the age of eleven, when his father took him to apprentice with shoemakers in Buenos Aires.
He and his late spouse came to work in Los Angeles nearly 60 years ago and repaired footwear for department shops before setting up the Beverly Hills shop in 1988.
Ronny Gross has been a loyal customer since then and always brings in her purple-soled Christian Louboutins, like a pair of thigh-excessive black boots on a current go to.
“After you wear them just a few times, the red comes off and so they put this rubber thing on it and it just stays higher,” mentioned Gross. “I do it with each Louboutin.”
An exterior of Arturo’s shoe repair store in Beverly Hills, California. REUTERS/Mario Anzouni
Within the again, where Azinian prefers to work, he has just a few workers who’ve been with him for greater than a decade. And when he needs assist, he turns to the expert craftsmen among immigrants from Latin America.
Clients usually ask him to come back out for a chat. He charms the ladies with flirtatious talk about dancing tango, and lightens the mood together with his wry sense of humor.
“At the age of 88, he’s a little bit bit annoying, but he’s the center and soul of the store and folks love to see him,” mentioned Libaridian, the only grandchild who has joined the enterprise.
Libaridian, 38, stated he learns from his grandfather about being affected person with the client and employing humor to get by means of the day, although he believes the customers 60 years ago weren’t as demanding as they at the moment are.
There isn’t any level talking to Azinian about retirement or what’s going to happen to the enterprise when he leaves. He’ll keep as long as “the boss” (his grandson) could have him.