Burberry At Belk
RALEIGH – Workers at the new Hudson Belk Males’s Retailer in Raleigh’s Crabtree Valley Mall are nonetheless arranging displays and unpacking merchandise, however the store was ready sufficient to open its doors Sunday afternoon.
Belk has moved into the top floor of what was Lord & Taylor, bringing mahogany shelves, racks of polo shirts, an expanded shoe department and legions of khaki pants.
The arrival of the sixty eight,000-sq.-foot Belk Males’s Store indicators a brand new approach on this market by the longtime shopping staple.
That is Belk’s first stand-alone Men’s Store in the realm, though it has 15 others in ferragamo flats beige cities such as Danville, Va. It is also the biggest Males’s Store the Charlotte retailer has ever constructed.
Firm executives acknowledge that it is a method that won’t work all over the place.
Buying centers must generate enough gross sales and visitors to make a stand-alone retailer worthwhile, mentioned Steve Pernotto, the govt vice president.
“It needs to be a extremely productive middle, and we have a look at sales per sq. foot and profitability,” he said. “We have a look at the current and the long run. You want to look out at where you’re going to be in the subsequent couple of years.”
Different Belk Men’s Stores have been profitable, Pernotto mentioned.
He declined to supply particular figures however mentioned a store’s sales would usually rise by a few hundred dollars per additional sq. foot.
The Belk Men’s Store at Crabtree is double the dimensions of the old males’s department, with 34,000 additional square feet.
Still, regardless of all the optimism, prospects were a bit confused.
Those that visited the outdated men’s division had been greeted by empty shelves, a couple of gross sales racks and a sign directing them to the brand new Males’s Retailer.
Mitch Danforth, a senior civil engineering main at N.C. State University, was stunned by the speed of the transition.
“I came to Belk on Saturday and checked out sports activities jackets, and that i got here again at present and located they’d moved,” he mentioned. “But they kept the sale costs, so I’m high quality.”
Belk executives say the confusion will solely be momentary. “Change at all times takes a bit of time for people to get used to it,” retailer manager Lee O’Rourke stated “You may begin to see numerous advertising as we lead into our official grand opening.”
Some shoppers Monday were ready to see whether the new retailer would retain their favorite qualities from the outdated store.
Cary resident Al Blalock mentioned he’s a quick shopper who goes into the store, gets what he needs and leaves.
“I liked coming to Belk as a result of I did not really feel like somebody had to escort me round,” Blalock mentioned. “So long as that stays the same, I’m Okay.”
Alienating consumers reminiscent of Blalock is the last thing Belk needs to do. Overall at Belk stores, 70 p.c of the shoppers within the men’s department are ladies.
The Men’s Stores supply an opportunity to attraction on to men, with no makeup counters or perfume-spraying attendants to dodge and a decor of dark wooden and darkish colors, Pernotto stated.
“The feminine’s going to buy there, regardless, for his or her husband,” Pernotto mentioned. “We expect we’ll enhance the percent of males that store in our location as a substitute of purchasing at another location.”
Cary resident Wayne Harris, said he will spend quite a lot of time in the new Males’s Store. He already retailers at men’s specialty shops equivalent to Liles Clothes Studio in North Hills.
“I believe a big proportion of guys just don’t love to shop,” he said. “However perhaps that’s as a result of there’s not sufficient selection. … This will definitely be a shot within the arm for males’s procuring round right here. They’ve been needing this.”
Different consumers questioned whether the store was too subtle.
“The main focus is on the business attire,” said Raleigh resident Curtis Brown, a latest N.C. State College graduate. “Their fashion sense for the younger generation is not really that much.”
Renovation within the old men’s division in the original Belk store begins Monday, O’Rourke mentioned. Cosmetics, equipment and intimate apparel will expand into the area. The work will probably be accomplished in November.
The new Belk Males’s Retailer could have its grand opening June 1.
Belk’s for males jazzed up
Samantha Thompson Smith, Employees Author
The Information & Observer
RALEIGH – Burberry at Belk That’s simply certainly one of the massive surprises at the new stand-alone Belk men’s retailer that recently opened within the old Lord & Taylor area at Crabtree Valley Mall.
This is one other shocker: 7 for All Mankind denims. A number of of which promote for $198.
Grandad’s Belk Clearly not.
Lastly Belk has carried out to males’s style what it started doing for girls just a few years ago. The brand new retailer is a nice shock; a mixture of old faithfuls that Belk consumers grew up with — Saddlebred, Levi’s and Ralph Lauren — coupled with manufacturers you would not anticipate at Belk. Amongst them: Gitman Brothers button-downs, Ferragamo ties, Donald Pliner loafers and Paper Denim & Cloth denims.
They don’t come with conventional Belk pricing, both. The Ferragamo ties promote for $135. Burberry button downs cost $a hundred and fifteen.
There’s nonetheless loads of what we’re used to. There are many Assembly Street button-downs, and the shop has hundreds of Polo shirts — so many, the Polo store is amongst the biggest within the Southeast.
But if you wish to take it up a notch, here’s the place to look. The shop also sells higher-end suits by Burberry and Hugo Boss. The collection of Joseph Abboud has expanded. And there’s Tommy Bahama wear each for weekends and for work.
The new house is one among the largest retailers for males’s clothing and equipment in the world, taking over sixty eight,000 square toes, greater than double the retail space of its previous location in the decrease stage of the Crabtree Belk retailer.
The changes have been a very long time coming. Nordstrom and Saks each got here into the market a number of years in the past stocking trendy, big-name manufacturers appealing to extra trend-conscious male consumers.
Stay tuned. Merchandisers are waiting to see what clients like. Then they plan to edit the selection once they get a better really feel for buyer demand, says Travis Groome, a Belk merchandise coordinator.