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Salvatore Ferragamo embodies a combination of the longstanding, professional craftsmanship and creative tradition typical of Made in Italy goods. These are the elements of excellence that support that model, and which have, through the years, advanced consistent with its origins. High quality, contemporary elegance and innovation are the hallmarks of each Salvatore Ferragamo product and, together with a tradition of tremendous craftsmanship, create the worth and authenticity for which the brand is universally recognised. The Group is constantly committed to consolidating and creating the worth of its model over time. In keeping with its historical values, Salvatore Ferragamo upholds high quality standards for its products and distribution processes, by investing in analysis, product innovation and IT applied sciences to support its business. Salvatore Ferragamo has at all times been ahead of its time. The brand’s founder was not only a pioneer in terms of his creativity – the design and concept of most of the footwear he created nonetheless exemplify modernity – but also by way of the innovative supplies he used (he was the first to use cork, nylon ferragamo belt with lines fishing line and cellophane, straw and numerous other modest materials to make shoes that turned cult objects) and the way perceived the shut tie between vogue and fi lm (he was already designing the primary footwear for large Hollywood productions in 1920), in addition to the best way he centered his research to greatest obtain a mix of shape, fi t and comfort in a shoe, leading him to file over 350 patents. The corporate was additionally at the forefront of distribution and growth on worldwide markets, becoming one in every of the primary Italian brands to succeed in out to the world, because it was already exporting to the US in the 1950s and to Japan by the tip of the 1970s, and it opened the first Ferragamo brand store in China almost twenty years ago, in 1994. As we speak, roughly ninety% of Ferragamo Group turnover is generated abroad. This pioneer spirit and international vocation are trademarks of the company and, in terms of distribution, have enabled it to construct a widespread network of shops, while pursuing well-balanced geographical diversification, taking advantage of this distinct pioneer method on rising markets. Salvatore Ferragamo is now current in over ninety countries around the globe, with 606 unique Ferragamo brand stores. The primary purpose of its distribution technique is brand management, as it is positioned on the high finish of the luxury section, to uphold the model’s historical values and at all times ensure wonderful customer support.

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