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Salvatore Ferragamo Unveils Rodeo Drive Transform

Massimiliano Giornetti, creative director, and Michele Norsa, CEO of Salvatore Ferragamo. Photograph courtesy of Getty Photographs.

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The Salvatore Ferragamo style home reopened its Rodeo Drive boutique with a gala party attended by film stars, athletes and different members of the glitterati.

The new look of the flagship, situated at 357 N. Rodeo Drive, was meant to speak the sumptuous fashion of the vogue house’s luxury footwear and prepared-to-wear along with the craftsmanship of the trend house’s founder, Salvatore Ferragamo, who launched the brand in 1927.

“I wished to keep their voices alive,” stated the store’s architect, William Sofield, referring to the 2017 salvatore ferragamo men eyewear made in italy brand’s heritage and founder. “It’s what it is all about.”

Metallic designs on shop doorways had been made to be reminiscent of leather cuttings and shoe designs made by Salvatore Ferragamo. The flagship featured gallery-model shows of Ferragamo sneakers such because the whimsical women’s shoe known as “Invisible,” which was crafted in 1947. One other show exhibited a Ferragamo Oxford shoe worn by famend artist Andy Warhol. There’s a drop of paint on the shoe.

Upon coming into the flagship, customers see women’s shoes in addition to handbags and accessories. Adjoining to the front room, there’s an alcove for women’s scarves at the north side of the shop. Toward the south facet, there’s an alcove for men’s scarves and ties.

A center part of the store features a variety of Salvatore Ferragamo footwear ranging from slip-on sneakers to boots and elegant excessive-heeled footwear as well as a room for women’s prepared-to-wear.

The again of the store options a space for men’s prepared-to-put on clothes and a section for making bespoke shirting.

Members of the Ferragamo household have been at the Sept. 10 occasion. Available have been Salvatore Ferragamo’s grandson James Ferragamo and daughter Fulvia Visconti Ferragamo. Both direct divisions of the vogue house.

Michele Norsa, the vogue house’s chief executive officer and group managing director, was also there. Celebrities on the event included Demi Moore, Freida Pinto, Camilla Belle, Andy Garcia and Robbie Rogers of the LA Galaxy soccer group.

The Ferragamo vogue home is on the move. In Might, it opened a retailer in Brookfield Place in New York Metropolis. At the tip of October, it’s scheduled to open an outpost at Westfield Garden State Plaza in New Jersey, mentioned Vincent Ottomanelli, the chief government officer/regional director for Salvatore Ferragamo-The Americas.

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